UMD的全稱是University of Maryland, College Park的Marketing Analytics,即馬里蘭大學(xué)帕克分校市場分析,下面將詳細(xì)介紹UMD的的項目特點/院系介紹、UMD的的研究領(lǐng)域、UMD的的研究生申請要求。
馬里蘭大學(xué)帕克分校
Today’s top companies are leveraging the power of business intelligence in new and exciting ways. The Master of Science : Marketing Analytics degree from the University of Maryland’s Robert H. Smith School of Business will help you learn how to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand your customers.
Launching in fall 2013, the M.S. in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.
托福100分或雅思7分,GRE要求75%以上,GMAT要求600分以上,GPA要求3.3以上,學(xué)費$52,400/年,申請截止日期2月1日
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